AND more reasons "stupider people have done it" while you haven't
but it changed the business foundation
& here's why ...
![the curse of "friends & family" discounts ... [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/a55289b9-4ed4-4065-8743-3b976b9b01de/newsletter_thumbnail__33_.png)
![Why step 1 is ACTUALLY step 6 ... [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/fd9c70a4-becc-4361-8871-eadf1c9e0eda/newsletter_thumbnail__32_.png)
![[🐝U] killing CHAOS starts with this ...](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/0151f1ff-6884-47fc-9741-5bb8d6c9929b/newsletter_thumbnail__28_.png)
![Special [🐝U] -versary issue](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/87192572-14f4-44a6-9a04-a6b99b6aa275/newsletter_thumbnail__26_.png)
![when it doesn't check ALL the boxes ... [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/b040eddc-5d28-476c-a666-d73e6a8be22c/newsletter_thumbnail__23_.png)
![[🐝U] a chainsaw, tow rope & snow plow STILL didn't ...](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/6730a51b-e830-44bb-b982-a2c81f5dc3a3/newsletter_thumbnail__22_.png)
![[🐝U] ... Looks great, doesn't sell](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/c1a2cdeb-aadd-4c14-b1ff-2973e6ea4bb6/newsletter_thumbnail__21_.png)
![your "ready" roadblock ... [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/60753c34-9c43-4c24-9133-03cc653ccb77/newsletter_thumbnail__21_.png)
![more flakey snow & even flakier AI content ... [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/d3f9887c-d549-41d1-8c50-ace4be7f731b/newsletter_thumbnail__20_.png)
![AI isn’t the problem. You are! [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/1c4114c8-e124-4933-8fe7-0ae3bfd97e39/newsletter_thumbnail__16_.png)
![You're building roads that lead nowhere ... [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/a5306243-5f9b-4414-8cde-7c5085071c19/newsletter_thumbnail__14_.png)
![3 small words = 1 big result ... [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/bb3a4792-4347-4faf-ac15-b10bd7833632/newsletter_thumbnail__14_.png)