AND more reasons "stupider people have done it" while you haven't
AND every 1 was dumped in you by someone else
but it changed the business foundation
& here's why ...
![the curse of "friends & family" discounts ... [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/a55289b9-4ed4-4065-8743-3b976b9b01de/newsletter_thumbnail__33_.png)
![Why step 1 is ACTUALLY step 6 ... [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/fd9c70a4-becc-4361-8871-eadf1c9e0eda/newsletter_thumbnail__32_.png)
![45 feet ... [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/9e77078c-b329-4c2a-8c2c-b903d2acb627/newsletter_thumbnail__31_.png)
![I kept waiting for someone else to fix it ... [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/5e65d160-91da-45bd-9a6a-b7559a466bf2/newsletter_thumbnail__30_.png)
![3 reasons why "Stupider People Have Done It" (but YOU haven't)... [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/ca1347fa-c944-46f5-be48-ee765060a0b2/newsletter_thumbnail__29_.png)
![[🐝U] killing CHAOS starts with this ...](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/0151f1ff-6884-47fc-9741-5bb8d6c9929b/newsletter_thumbnail__28_.png)
![Special [🐝U] -versary issue](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/87192572-14f4-44a6-9a04-a6b99b6aa275/newsletter_thumbnail__26_.png)
![Are you the WEAKEST link in your business ... [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/276585db-a0a6-452d-8d3c-3d9f937dedc4/newsletter_thumbnail__25_.png)
![your "yeah but" IS costing you $$ ... [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/45cf352f-918a-4352-822a-b24147083fbf/newsletter_thumbnail__24_.png)
![when it doesn't check ALL the boxes ... [🐝U]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/b040eddc-5d28-476c-a666-d73e6a8be22c/newsletter_thumbnail__23_.png)
![[🐝U] a chainsaw, tow rope & snow plow STILL didn't ...](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/6730a51b-e830-44bb-b982-a2c81f5dc3a3/newsletter_thumbnail__22_.png)
![[🐝U] ... Looks great, doesn't sell](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/c1a2cdeb-aadd-4c14-b1ff-2973e6ea4bb6/newsletter_thumbnail__21_.png)