When learning goes BAD ... [🐝U]

Ever have so many good ideas they start tripping over each other … like toddlers fighting for attention?

That’s what I’m dealing with this week.

& honestly?
It’s not a bad problem to have … until it keeps you from doing anything.

I’ve been sitting on pages of notes from Alex Hormozi’s $100M affiliate VIP day …. & by “sitting”, I mean letting them collect digital dust while convincing myself I’m just “processing”.

When learning is your problem

Soooo many takeaways.
Soooo many things to implement & share

But every time I sat down to write about it, I froze.
Not because I didn’t learn anything …but because I learned sooo much my brain was short-circuiting.
I could see the benefit of everything. I just couldn’t keep things in order.
& I have 6 other open docs waiting for me to finish … this came from Lucky #7

As I mentioned last time, those first 15 minutes were more than worth the trip.
(Honestly, if I’d left right then, I still would’ve felt like I stole something.)

Every question, each session … pure gold
& I realized that the more notes I took, the less progress I’d make.

Too much creates classic Overwhelm & Analysis Paralysis
So I stopped taking notes.

The same thing happened while reviewing those notes to share with you.

Eventually, I had to close my reMarkable & accidentally laughed out loud.
(& the topic wasn’t even remotely funny, so I totally got stare-downs)

I was taking so many notes on “focus” that I couldn’t actually focus anymore.

The shift that changed everything

It’s not that we’re “not good enough” or “don’t know”
Just the opposite.

We’re not stuck because we’re clueless … we’re stuck because we’re trying to play out the next 100 moves in our heads before making the first one.
We should be putting our heads down & working on this NEXT step.

Forget the next 100 moves … Just make the NEXT one.

Because even if we don’t know how, focusing there is far easier than the next 100
& we’re good enough to figure out this step. 

That’s when I remembered 1 of the best metaphors for business I’ve ever heard …

Your built-in business GPS

We enter our destination & it tells us the fastest or the most fuel-efficient way to get there.
But as we’re moving along, every now & then we get an alert showing us a faster or more efficient route because of things that come up along the way.

& the farther the trip, the more likely that happens several times.

Stop asking what’s the “best idea” or “best route”
Start asking, “what’s most relevant, right now, for you”

Eyes on the road.
Focus on what’s in front of you.

That’s true whether you’re just starting out or scaling … it all comes back to focus.

Stop researching. Start selling.

When you first start a business, you don’t need to spend days researching bank accounts, CRMs (Customer Relationship Management) software.

You need clients.
That means having something people want & are willing to trade for.

That “trade” can be money, referrals, testimonials, bartering.
The goal isn’t a “big sale”
It’s experience & confidence.

Even after you land that first prospect, you still have to negotiate, submit proposals, etc.
Still no need for a business bank account.

When all the prospecting & negotiating & everything else is sorted & it’s time to get paid, THAT is when you need a bank account.

 Look, I do get that sometimes having that makes things feel “official”. Having a business bank account & al that other stuff can make things “real” & help your mindset.

I hear this in almost every one of my 450+ mentoring & coaching calls a year … talented people spinning out on the wrong step because it feels safer than taking the right one.

We overcomplicate things & underestimate ourselves.

The same is true for websites, business names.

I met someone who owned 27 domain names for their freelance business.
TWENTY-SEVEN
They’d started websites for all of them.
& today, still no clients because they keep learning about the next “shiny object” they could do.

They never actually DO. They’re stuck spinning their wheels on a step that’s further down the road & they won’t let go.

Someone else spent 1 month researching business bank options. 
Then when they finally went in to open one, the bank asked them the business name.
So they left & started working on that.
Then they got stuck on email addresses.

& this isn’t just something early-stage solopreneurs struggle with.

Even the “Pros” get stuck in the same trap

At the VIP Day, there was an Affiliate Marketer who’s “stuck” at $3 million a year. 

That’s wildly successful to some, but he wasn’t happy.
He’s next target is $10 million.

Turns out they were talking to everyone the same way.
& because the message only really “landed” with the most aware people, the rest of the market just tuned out.

Alex uncovered they didn’t know about Eugene Schwartz’s Levels of Awareness. 
They stayed on the path that got them where they were … talking to the Product Aware & Most Aware.

So instead of looking for a detour to find a way around, they dug their heels in & tried to sell louder instead of smarter.

More of the same content.
More ads.
More offers.
All to the same people.

That created more noise & less of a connection.

Different scale. Same pattern.
Whether you're at $3K or $3M …
no focus + feedback loops = no momentum

Restarting progress

That’s the great thing about deadlines.

I HAVE to get this newsletter out on a specific day/time.
I committed to it.
& you help me stay accountable.

Your 3-Step Focus Reset

So here’s the reset I keep coming back to when my brain starts melting instead of focusing…

1 – Define Success
Know where you want to go … or at least DON’T want.

2 -  What’s NEXT?
What’s the thing you need to do NOW? Focus ONLY on that. Break it down into your next thing.

3 - Set a deadline
 Parkinson’s Law says things take as long as we give them. No deadlines mean they can go on forever.

& when things inevitably go off-plan (because they will)…

Remember with a GPS, if/when you go off course, it updates the route to help get you back on track.
& if you insist on sticking to the exact path planned from the beginning, you may never make it.

It’s also important to keep in mind that you can’t control what other people do.
You can only control your actions & reactions.
So try to tie your targets to your input instead of the output.

Meaning you can’t control how many clients you get or how quickly.
But you can control how many you reach out to & how you position your business as a solution to their problem.

Bottom line is, you’re bound to run into construction, accidents, bad weather that slow down or stop your progress. At some point you’re going to give up, turn around, & go back.

None of this means you’re failing … it just means you’re in motion

But if you willing to make some detours, give yourself timelines, you’ll not only have momentum, you’ll discover new & exciting things, have experiences & opportunities you wouldn’t have otherwise, if you had insisted on forcing yourself down the original route.

Your takeaway: Momentum beats Motion. Every. Time

It’s time for momentum instead of just a lot of motion.

 Stop mistaking doing stuff for making progress.

Grab a time for a short Clarity Call

We’ll walk through the “Mozi 6” & find where you’re stuck to move your needle NOW … not in 6 months or later.

Make it a great “next-step “ week!
EG

PS: