- Be Yourself Marketing
- Posts
- exciting morning -> ugly-crying lunch ... [šU]
exciting morning -> ugly-crying lunch ... [šU]
Yesterday I started the day talking to a new prospect I was genuinely excited about.
About 4 hours later, I was on the floor of my trailer - snot-flowing ugly-crying
Same day.
Opposite ends of the emotional spectrum.
Charles Dickens said it best:
āit was the best of times,
it was the worst of timesā

Yup!
You can say THAT again!
Life swings between extremes.
Sometimes both show up before lunch.
When it all feels like itās ātoo muchā
The point is this:
Good, bad, & ugly often show up together.
But our brains are wired to fixate on what isnāt working
& skip appreciating (& celebrating) what is.
I start my coaching calls with
ātell me what you DID do this weekā
because weāre experts at beating ourselves up over what we didnāt
Start with what DID work.
What DID you do?
or as 1 of my favorite mentors saysā¦
āWhat are you celebrating this week?ā
The ONLY things you CAN control
Thereās a lot we canāt control in life.
Actually ⦠most things.
But we can control what we do next.
& how we respond.
Weāre responsible for both.
On a personal level, Iāve struggled with this a lot lately.
This property has stretched me in ways I didnāt see coming.
ā Financially.
ā Physically.
ā Mentally.
There have been many moments Iāve wondered,
āHave I made a mistake thatās going to cost me a lot more than money?
Iām overextended
I miscalculated
Did I bet on something bigger than I can carry?ā
Itās not just inconvenient or annoying.
Itās expensive (in time & money)
& yesterday was another 1 of those āare you kidding me?!ā days.
The contractor showed up with the wrong materials.
Again.
Then he blamed everyone else.
Including me.
An hour later, the trailerās electrical system failed.
By 1:55 pm I was sitting on the floor of my trailer.
Phone in 1 hand.
Head in the other.
Ugly-crying to solar guy #2.
Not just frustrated.
Wondering if I had just made a 6-figure mistake trying to force something bigger than I was ready for.
Thatās the moment most people donāt post about.
It felt like a comedy of errors.
The kind thatād make a hilarious Netflix series.
Just⦠not in my bank account.
more mistakes
more delays
more $$
Thereās been a LOT of second-guessing, questioning my sanity, etc over the property
& yes ⦠I absolutely threw myself a pity party.
Dramatic internal monologue included.
ā āWhy does this always happen to me?ā
ā āWhat did I do to deserve this?ā
ā āThis was supposed to be the dream, not hellish nightmare.ā
So what DID work?
After the meltdown, I forced myself to shift perspective.
Because hereās the truth:
ā I canāt control the contractor.
ā I didnāt cause the wiring failure.
(everything wears & tears & eventually needs replacing)
ā I definitely donāt control the weather
(though Iād like to have words with that pesky groundhog over 6 more weeks of winter)
BUTā¦
Other parts of my life are āworkingā
Business is going well
Itās busy
New potential clients
More coaching calls
Iām getting better at saying NO to ātime-vampiresā
& better at scheduling my day
Itās not perfect.
& itās never going to be.
Thatās OK
Because perfection isnāt the goal.
Progress IS.
Lifeās 1 big ātweak-&-testā
Lifeās a lot like marketing.
You try something.
Measure what happens.
Adjust.
Try again.
Better?
Do more of that.
Worse?
Go back to what worked & test something else.
That cycle never ends.
Except the feedback on this property sometimes costs 4-5 figures.
Focus on what you DID do & what you can control
ā You DID send the connection request
You canāt control if (or when) they accept
ā You DID follow up with a prospect
You canāt control if (or when or how) they reply
But you can control whether you keep showing up anyway.
Because our success is built on controllable actions (& reactions).
even though we canāt guarantee outcomes.
Donāt stop 3 feet from gold
Have you seen the meme of the miner who stops digging just before reaching the treasure?
Itās based on a real story from the Alaska Gold Rush.
Exhausted prospectors often quit when success was closer than they realized.

Theyāve tried
Theyāre tired
So they stop & walk away.
The modern phrase is ā3 feet from gold.ā
Thereās even a book about it from the Napoleon Hill Foundation.
Based on prospecting during the Alaska Gold Rush.
The first guy was exhausted.
Broke.
Convinced there wasnāt anything there.
He sold.
The new owner hired an expert.
Moved over 3 feet.
Hit gold.
Thatās it.
3 feet.
1 step.
Sometimes the breakthrough isnāt miles away.
Itās just past the point where youāre tired.
The point isnāt ānever quit,ā
Itās that breakthroughs often happen right after the moment you want to quit.
& you try 1 more thing
The people who have breakthroughs arenāt necessarily smarter or luckier.
They just keep taking responsibility for their actions even after others stop.
We donāt control how fast results appear.
We DO control whether we keep digging.
& we decide how much
& the tools we use
What I can control is whether I shut downā¦
or whether I wipe my face, make the next call, & keep going.
So this week, hereās what Iām going to control ā¦
ā how I show up to support my clients
ā what I share so they realize you donāt have to be perfect to be successful
ā where I spend my time learning & growing
ā when & how long I make time for different tasks
Now itās your turn ā¦
Stop disqualifying your own effort.
Notice what IS working.
Celebrate what you DID do.
Take responsibility for your actions (& reactions).
Then take the next step forward.
No matter how small it seems.
Progress never looks glamorous.
Sometimes it looks like crying on a trailer floorā¦
& showing up anyway the next morning.
EG
PS:
Want to help keep this newsletter subscription-free?
Choose whatever fits your life right now.
ā Click the ads ⦠they quietly fund the newsletter $1-2 at a time
ā Contribute to the tip jar ⦠from bus change to coffee to āthis really helpedā support
ā Share it ⦠you get a consulting call after every 10 referrals
ā 1-on-1 deep dive in your business ā exclusive subscriber coaching & consulting rates
Thanks for being here.
Seriously!
I do appreciate your support.
Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
AI in HR? Itās happening now.
Deel's free 2026 trends report cuts through all the hype and lays out what HR teams can really expect in 2026. Youāll learn about the shifts happening now, the skill gaps you can't ignore, and resilience strategies that aren't just buzzwords. Plus youāll get a practical toolkit that helps you implement it all without another costly and time-consuming transformation project.
PPS:
Every email is based on what you ask for ⦠the more somethingās asked for, the faster it finds its way to the top of the to-write-about pile
š£ Tell me what you want to read about ⦠here
š Connect with me on LinkedIn ⦠here
š Want to talk about better marketing results for your business by being yourself?
Find a time that fits your schedule.



