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- Blizzard prep in a trailer & tent ... [šU]
Blizzard prep in a trailer & tent ... [šU]
A blizzard is hitting me later today ⦠in my tiny trailer with a tent attached.
Technically, the weather people arenāt calling it that ā¦
BUT when youāre getting 10 inches of snow in 24 hours + wind, thatās close enough for me.

Logically, I should pack up the tent, load everything into the truck & drive away.
Thatās what a ānormalā person would do.
Iāve been called many things in my life ⦠ānormalā has never been 1 of them š
The real fun part?
Power managementIām off-grid ⦠using solar for electricity.
No sun for 3 days = no charging the batteries on my solar system (or trailer)
So I need to be creative & very intentional about what I use power on (& how long)
Of course, the timing couldnāt be worse.
Thursday & Friday ⦠ALL day ⦠is the GURU Conference that I have to attend ⦠& not because I want to hear Nicole Kidman speak ⦠I want to keep my email certification!
So what in the frilly heck is the point of all this?
When your powerās low, creativity has to kick in
When the storm hits, logic takes a backseat & creativity has to take the wheel.
Out here, with the wind picking up, the temps droping about as fast as battery storage, Iām remindedā¦
Creativity ⦠āthinking outside the boxā ⦠MacGyvering your way through ā¦
Call it what you will ⦠itās not an abstract skill.
Itās survival.
Because when youāre a solopreneur, thereās no one to delegate āupā to, no ābackup generatorā
Itās ALL you.
You are the boss
You are the backup plan
So itās on you to figure things out.
Youāve got to step back, look at the challenge from every angle, & find a way through.
Thatās not something youāre born with.
Itās something you learn ⦠& itās HOW we learn as children.
But itās subdued by authority figures (teachers, boxes, even parents) as we grow up.
We need to tap back into that sense of curiosity & wonder to survive any storms we face in life.
You canāt think your way out of inaction
We canāt be afraid to āfailā
& yes, thatās 1 of the biggest traps we fall into as solo-preneurs
We hold back because weāre:
ā ānot readyā
ā ādonāt know enoughā
& we convince ourselves weāre being productive when weāre really just avoiding.
Youāve got to do something ⦠even when the batteries are half dead & the snow pileās threatening to collapse your tent.
Curiosity is the real productivity hack
When youāre stuck, channel your inner 2-year-old
Ask:
ā what happens if I try ___?
ā could I repurpose ___ to help me with ___?
That curiosity muscle ⦠that sense of adventure⦠the āwhat ifā mindset ⦠that sparks creativity.
& the more you use it, the stronger it gets.
The skill keeping you from being like everyone else
Critical thinking is just the adult version of asking better questions. Having a different perspective.
Why it matters:
ā It builds your problem-solving muscles.
ā It helps you connect dots across different areas of your life & business.
(In marketing, thatās everything. You donāt want to sound like everyone else.)
ā It keeps your brain flexible & focused.
& honestly, because you stop seeing obstacles & start seeing options, it helps you stay calm & focused when things get messy
You donāt need a degree for that.
My dad sure didnāt.
MacGyver School: lessons I didnāt know I was learning
My dad didnāt make it out of grade school.
But he could fix almost anything with what he already had.
Iād get frustrated watching him work for hours on what I thought was a āquick fix.ā
āWhy donāt you just go buy the part?ā
Heād smile & tell me,
āMost times, we already have everything we need to get the job done. We just donāt see it yet.ā
Back then, I thought he was just being cheap.
Now I realize he was teaching me one of the most valuable lessons in business (& life):
Resourcefulness beats resources every time.
The puzzle table approach to problem-solving
I think about that a lot these days ⦠especially parked out here on bare land with nothing but what fits in my trailer & truck.
Imagine dumping a bunch of puzzle pieces onto a table.
Theyāre all upside down.
And you donāt even have the picture on the box.
Thatās entrepreneurship in a nutshell.
Right now, Iāve got 50% battery, a few hours of sunlight left, with tables & boxes stacked to keep the tent from collapsing under the snow.

Because snowing during the day when I can watch it would be too easy, apparently.
Iāve got 60% battery in the truck as backup.
A reMarkable tablet to draft ideas before I risk powering up the laptop or even thinking of going online with the Starlink.
Will it be enough?
I donāt know.
I guess youāll find out if I get another email to you Sunday morning š
Turns out, being snowed in is a great teacher. Especially when it forces you to stop pretending youāre being productive.
Even procrastination has a purpose
Dr. Bernadette Stockwell (author of Do Your ARt!) said something in her newsletter that stuck with me:
āThereās creativity even in procrastination.ā
& itās 1,000,000% true when you stop to think about it.
Weāre often most creative when weāre finding ways not to do something.
We just donāt notice it because weāre too focused on what we didnāt do, instead of how we avoided doing it.
Sitting here in my trailer, bundled up under a sleeping bag, blanket & duvet cover ⦠waiting for the snow to pile up, I realize procrastination doesnāt have to be āwastedā time.
Itās thinking in disguise.
The trick is catching the moment when curiosity flips from āavoidā to āact.
Thatās when the real creative spark happens ⦠whether your storm is weather, business, or fear.
Now that I see it, I can use that awareness to my advantage ā to do instead of avoid.
Weāre all students, even when weāre teaching
I think thereās a lot to be said for āco-mentoringā ā learning from others as much as they learn from you.
Because no matter how experienced we are, weāll never know it all.
And thatās a good thing.
It keeps us curious, humble, and willing to grow.
Iāve mentored her.
Iāve even inspired articles for her to publish in Psychology Today
& she mentors me in other ways too.
Now itās your turn ā¦
Whatās your version of a blizzard right now?
The thing thatās testing your resourcefulness, your patience, or your confidence?
Before you try to outrun it ā take a breath and prep for it instead.
Here are 3 steps to get you started:
ā Identify whatās really at risk.
Most storms arenāt as dangerous as they feel.
Write down what would actually happen if you just stayed & figured it out by looking at it from as many angles as you can think of
ā Inventory what you already have.
Skills, tools, people, experiences. I guarantee you have more resources than you realize.
ā Make a micro-plan.
Pick one small thing you can do to move forward ⦠even if itās just a single email, call, or sketch on a napkin.
The snow hasnāt started ⦠yet!
But the tentās stiffened up from the cold, the windows in the trailer are freezing over, & somehow, Iām calm.
Creativity isnāt about perfect conditions.
Itās about showing up anyway ⦠curious, half-charged, & always willing to try.
You just need to start.
So if youāre staring at your own blizzard right now, donāt pack up & walk away.
Stop.
Identify the challenge
Assess what you have
Start piecing things together
Youāll be amazed to find how creative your ideas become to survive the storm.
Make it a great āstorm-ridingā week!
EG
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