why is everyone talking about newsletters? [🐝U]

Seriously, is it just me or is there a surge in all-things-newsletters?

It could be an increase in interest … or we’re just more aware of it these days…

But it seems like everywhere you look, there’s another course on newsletters
- how to write them
- ways to make money from them

… even which platforms are “best” ‘easiest” etc

& most things you see come with a 4-figure price tag.

Last week I had 11 calls about newsletters

Should I start one?
What do I write about?
How can I make money?
Which platform (& course) should I pick?

Then an email landed in my inbox about an event that covers many of the same questions being asked.

You’ve been thinking about how you can use a newsletter to grow your business.
You’d like to learn about options that work & don’t
You’re looking for ways to monetize the newsletter

Some free resources to check out that help answer your questions…

→ The Newsletter Operator to grow & monetize without charging the reader
(I took & highly recommend Write, Grow, Sell - get on the waitlist to get more info)

→ Almost Passive Income shows you how to make more $ in less time (with emails)
(I’ve been learning & involved in the API community since 2022)

→ The Growth Newsletter breaks down the tactics fast-growing startups are using.
(yup, I’m subscribed & reading)

Before you pay for anything … ANYTHING

When you’re ready to invest in a program to accelerate your growth, you’re able to make an informed decision (with logic) instead of relying on emotion

You should:
Start with the end goal (what are you trying to achieve/solve)
Consider what you’re willing to - consistently - do to make it happen
Then find the tech that makes the most sense.

The tech to host your newsletter comes LAST … not first.

Otherwise, you’re trying to put a square peg in a round hole

→ & too keep track of all the newsletters …

Check out the Meco app is a great way to wrangle the newsletter content so your main inbox isn’t flooded with emails … because you do NOT want a client email getting lost in the shuffle! … or have Google “manage subscriptions” by tossing them into a black hole!

Make it a great “newsletter-worthy“ week!
EG

PS:

📈 Want to talk about launching & scaling your newsletter by being yourself?
Find a time that fits your schedule.

PPS: