Alex Hormozi didn’t just break a book-sales record over the weekend.

He broke the internet.
It’s legit been Hormozi’d

Marketers especially can’t stop talking about it.
(including me, obviously!)

Half the crowd is cheering
The other half? Sneering

I’m not sure what surprises me more …
the record (& everything that went into getting it)
or the haters

The green-eyed monster is rearing it’s ugly head.

People complaining about having to “donate books” to get the bonuses
or that Alex “stole” the webinar format (he actually paid the creator to consult
or that there’s nothing new … they’ve seen it all before

Here’s the thing…

Alex Hormozi didn’t invent anything new.

& he doesn’t know “everything” about marketing.
(on his book launch live stream, he asked others to answer questions for specific industries because they knew more) …
He still broke book-sales records

Has everything he’s done worked perfectly (or at all) the first time (or 10th time)?
Nope

He studied, applied, & is now sharing it with us.

That’s what compressed his timelines.
& it’s why his results got so big so fast.

While there may be nothing “new” in his training (or anyone else’s)

There’s always an opportunity learn something & get faster wins.

& that’s the thing:
Whether you’re brand new or decades into the game, there’s always 1 idea, 1 thing you can learn & use.

That’s why even Parris Lamporopoulos, 1 of the most respected copywriters alive, bought Alex Hormozi’s book upsell …

This guy’s researched & written so many health promotions that when fellow marketer (& friend) Brian Kurtz was diagnosed with cancer, Parris was his first call.

Seriously!

🚫not a Cancer specialist
🚫not Google

😮A copywriter

& the depth of his knowledge (& skills) is even better for copywriting & marketing strategies & tactics

But he still got Alex’s upsell offer

Why?

Parris personally knows & has worked with “Kennedy, Halberts, and others.”

So chances are he’s not going to learn something new.
Slim, not none.

But I’m completely confident he’s going to be reminded of something he already knows but isn’t doing.

& as soon as he starts doing it again, this IS going to be worth “many times” his investment.

Here’s the takeaway in case you missed it:

You don’t need to know everything.
You already know something.
Now do it.

Let me say that again with fewer words:
Take 1 thing
& apply it.

I used to binge books & courses like Netflix.
I’d finish 1 & immediately think, “OK, just 1 more then I’ll be ready”

Spoiler Alert:
I was never ready.

Things shifted (a LOT) when I stopped stacking lessons
& actually used them.

That’s why you don’t need to finish “learning” to get started.

Your “doing” makes the learning stick.

That book you're reading …
What’s 1 thing you can apply to your business?

That course you’re taking…
What’s 1 lesson you can use today?

Then, to take things up a notch …

Right after you learned (or been reminded of) it
& did it … applied it to your business
teach it … share it

You can post it on social media
Talk about it over coffee

Make sense?

Now it’s your turn.

Pick 1 thing from this week (or today)

How are you going to apply it?
Who’s going to benefit from you sharing it?

#ICYMI in action …
Parris Lampropoulos reminded me of something I already knew (but wasn’t actually doing)
so I started doing it …

This is why the un-released Profit Tactics audiobook Alex Hormozi gave away as a bonus during his launch is getting dripped out to the subscribers who asked for it, one per week.

& now I’m sharing it with you.
I talked about it in the last newsletter (if you want those bonuses, & to catch up on what you missed, hit reply & let me know)

1 last time for the people in the back…

It’s not learn learn learn learn learn learn learn learn learn learn
… where should I start now?
… I think I have to learn something else first
… what was it I need to do first again?
re-learn re-learn re-learn re-learn re-learn re-learn re-learn

Learn it
Do it
Share it

Start with 1 thing

Stop tryin’ to know-it-all.

Make it a great “learn-do-teach-filled “ week!
EG

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Find a time that fits your schedule.