no client calls today ... no problem! [🐝U]

I don’t have any client calls scheduled today.
None!
& yes, there IS availability on my calendar.
I can’t remember the last time I had Wednesday availability with no scheduled calls.

A quiet day … without the spiral

Which is strange …
Because quiet days used to freak me out
& feel like proof I was doing something wrong.

A few years ago?
An empty day or slow week would’ve had me refreshing my inbox, questioning everything, & quietly panicking about next month.

Today, it doesn’t.

Not because business is perfect (I wish!)
But because I’ve been building insulation into my pipeline.

So 1 quiet day stays just that.
1 quiet day.

Because I do have calls every other day
& more importantly …
because my business “success” doesn’t emotionally depend on what today looks like.

So I’m changing things up

I actually had something else entirely scheduled for today…
We were going to talk about how starting off a business by focusing on “more money” can actually be a death trap.

Not because money doesn’t matter.
It totally does!
Just not the way most of us think.

& it’s not because you’re focusing on the $$ instead of the client!
(we’ll come back to that in a later on … if you want ... let me know)

So in the spirit of old-school-TV …

Last month, I signed up for a 4-day “Fill Your Client Pipeline” bootcamp with Ilise Benun.

& I wanted to share it with you not really as a pitch but an FYI now,
instead of this weekend (when it was going to hit your inbox).
Because it’s lining up exactly with how my day’s scheduled (& not!)

This is what helps smooth out these random gaps before they stress us out.

Yes, the bootcamp’s over 4 days.
But don’t freak out.
Ilise is known as “Baby Steps Benun” …

So you’re going to get little bits to do each day
→ less than 1 hour at a time
→ small steps that build on each other

It’s NOT an all-day marathon that leaves you feeling overwhelmed, exhausted, & feeling behind on the day before it even starts.
(like I said … “Baby Steps Benun”)

I registered the instant I saw it
(I didn’t even look if I had a conflict)

I’ve known about Ilise for years
- I first heard of her through CreativeLive
- then go to know her in AWAI (American Writers & Artists Inst.)

& I’ve had the opportunity for 1-on-1 coaching from her too.

Every year, I invest some of my time & money into Ilise’s training
She’s 1 of a few people I always get something easy-to-do & useful from

& while programs (like the Breakthrough Advertising Bootcamp) help at marketing …
(with the Levels of Awareness & Market Sophistication breakdowns)

Ilise’s training helps me get those clients to market for!

After I signed up, I asked if I could share the registration link with you.

She normally doesn’t do affiliate links or partner promos.
She fills these events organically.
But she made an exception for you.

I predicted she has over 1,000 people sign up

She’s already over 800 (as of this morning)
& most people wait until the last minute to decide
(which is why I was going to wait until the last minute to share with you …
until not having a call today encouraged me to change things up)

Here’s what the free 4-day bootcamp covers:
→ Who actually belongs in your pipeline (& who doesn’t)
→ Where to find your “ideal” prospects
→ What to say without that icky, awkward, salesy feeling
→ How to stay on their radar even when your life gets busy

Yes … there’s an optional VIP upsell …
But it’s $49

I invested in it because of the extra live hour of deeper dives into the day’s topics & small-group networking …
(I learn best from interactive live sessions 1st, then apply it in real-time, THEN review the replays & share what I’m learning)

But honestly, the free sessions alone are genuinely solid & worth your time.
Access to the free replays does end on the 12th so be sure to catch all the sessions (in order) each day.

Seriously, if January didn’t pan out the way you’d hoped.
& if filling your client pipeline (blips & all) feels heavier than it should right now,
take a look at this bootcamp.

See you there starting Monday at 1pm EST ?

Day 1 start with “who you should actually be marketing to …
no more taking “whatever comes along”

& no more wasting time feeling like you’re “chasing” the wrong people.
These days, life’s just too busy to build a business that only feels safe when the calendar’s overflowing ... especially if it’s with “nightmare” clients.

Make it a great “pipeline-filling” week!
EG

PS:

If this newsletter helps you think differently, grow more honestly, or feel a little less alone building your business … there are a few ways you can support it (& keep it free for everyone).

→ clicking the ads
Clicking the ads you see helps fund the newsletter with just 10 seconds of your time.
Bonus points (to you) for getting a chance to study their structure … because I DO check every single 1 before approving them.

→ keeping it reader-supported (by choice, not guilt or force)
If this newsletter earns a spot in your week, you can chip in whatever feels right …
bus change, a coffee, or “wow this really helped” $.
No pressure. Ever.

→ Introducing your people to me
If this feels like something your biz friends would find helpful, I’d appreciate you sharing.
& as a thank you, you get a 1-on-1 coaching call from every 10 referrals.

→ Getting a 2nd set of eyes on your business
When you’re ready for 1-on-1 help in your business, schedule a call with your special subscriber rate

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