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- I got scammed ... [šU]
I got scammed ... [šU]
& might get robbed
So the ongoing saga with waiting for power (& heat) looks like itās going to have to continue with another companyā¦
& more money
Yes, Iām still waking up every few hours to turn on a generator to get a bit of heat ā¦
The hope is to keep the trailerās floor above 5 degrees Celsius so the solar batteries I use camping stay warm enough to charge.
(That hasnāt worked since early November but I keep trying)
If nothing else, they donāt lose charge because itās too cold⦠like my truck batteries do
& if I only use them to run the Starlink & charge my laptop during calls, I can make things stretch about a week or 2 ⦠depending on how much client work is scheduled
At the very least, I trickle in the heat to keep the water (& toilet) from freezing up!
(been there, done that & not interested in catching that sequel, thank you very much!)
& when those truck batteries start dipping into the 60% range, I drive to the nearest charging station (about 30 minutes away) so I can let it charge & warm up the batteries.
On colder days, that means burning about 15% of my battery just to reach power ⦠before I even get any. Thatās the margin between āthis worksā and āthis collapses.ā
That means I have to charge as close to 100% as my layers will let me
& when it gets really cold ⦠like a constant ā 20 or colder, thatās when I just have to pack up & hope everything thatās on the property waiting to be āup & runningā doesnāt leave while Iām not here to watch it.
Iāve come back to the property & seen fresh footprints walking around the barn materials
Iāve even woken up to some fresh tracks that stopped halfway up the driveway ⦠probably realized there was someone here & turned around
This isnāt just inconvenience ⦠itās real risk.
When errors start attracting more problems
Equipment loss.
More financial damage.
& problems that compound faster when youāre already stretched thin.
Being tired makes you more vulnerable
Itās fair to say Iām mentally, physically, & financially exhausted
& Iām not sharing for sympathyā ⦠itās because exhaustionās where bad decisions & bad actors thrive.
Itās not just about asking the right questions
The problem is there are questions I didnāt even know existed until the damage was already done.
Thatās the most dangerous gap ⦠when you donāt know enough to protect yourself.
& giant red flags I didnāt see because I didnāt know enough to look for or ask about.
& youāve already heard me talk about a potential new plan that doesnāt involve THIS property or even this county.
Whatās interesting (to me) is that as challenging as this has all been, itās just reinforced the need for transparency & authenticity in marketing.
My freelancing journey began with a mission to help people like my dad ⦠he was a phenomenal fully self-taught musician who never went after his dream.
He didnāt have the support system in his inner circle & he didnāt know how to find those raving fans that would enable him to turn that passion into a paycheck
Thatās what got me started.
But itās no longer what keeps me going.
Since my 1st client, Iāve been seeing people get promised vanity metrics, charged ridiculous amounts of money (which wouldnāt be a problem IF they got ridiculously good results!), & some even scammed outright.
Silence protects the wrong people
In fact, 2 weeks ago, I heard a story about someone I was in a mastermind with ā¦
he ended up scamming another person in the group.
This person did the work but didnāt get paid
The clientās excuse was that he ādid it allā
Even though she gave him the ideas & the strategy & the start.
& just as bad is not feeling comfortable enough with the mastermind dynamic to tell the people in charge whatās going on
The sheer lack of psychological safety & accountability is frightening.
Because when people donāt feel safe speaking up, bad behavior doesnāt just continue, it accelerates.
Iām glad I left when I did.
& while I DID take about an hour with a 1-on1 call explaining to them why I was leaving ⦠they either didnāt take it to heart or figured my experience was a 1-off situation
This person was a potential client of mine.
That could have been me doing the work & not getting paid for it.
Now in all fairness, I heard the story from someone other than the 2 people involved
But it tracks given my own experience with this person & the group dynamic when I left.
Iām not here to scare you into giving up.
& these folks are definitely the exception to the rule
But itās important to shine a light on these situations so we can learn from them
You can share the good, the bad, & downright ugly that you see in your industry.
& you can help people avoid having that happen to them
Because you become the voice of truth ⦠& disruption.
Arm your audience with the right questions to ask, the red flags to look out for
Iāve built my business on trust & results
Referrals & recommendations have fueled my business.
This experience made it painfully clearā¦
Doing honest work quietly isnāt enough anymore.
I can do more to help
Not only get results in growing your business
But in protecting you from those schmucks out to make a buck, regardless of who it hurts
& just as important ⦠ensuring you donāt accidentally look & sound like them
Because nothing is going to turn a prospect away faster than hearing the same thing they heard from someone that left them more frustrated & broke than when they started.
Thatās obviously not to say you would ā¦
Marketing doesnāt fail because people donāt hear you.
It fails because theyāve already been burned by someone who sounded just like you.
Itās the whole āif it looks like a duck & quacks like a duckā
In this case, youāre unintentionally looking like someone whoās already screwed them over
So theyāre going to run for the hills.
Iām done staying quiet
Iām going to start calling things out ⦠publicly.
I wonāt name all the names necessarily
But youāll become better equipped to know what to look for & what to ask about
For example, in Canada, thereās Mike Holmes, whoās made a career (& TV empire of sorts with Holmes on Homes) by rescuing homeowners that got snookered by shady construction contractors
On the Discovery Channel, thereās a series called Homestead Rescue. Itās about a family that comes in to help homesteaders in way over their head ⦠they had a romanticized notion of living a self-sustaining lifestyle & thought it was going to be easy & fun. In this case, they kinda did it to themselves.
& in my solar situation, Iāve recently come across a company rescuing people dealing with solar scams ⦠Solar Ninjas
He goes off on mini rants much the same way I do š
Heās focused on the people willing to lie, omit, or manipulate just enough to get paid
& leave someone else holding the consequences.
For me, it tends to be about mindset & marketing.
(Gotta admit, listening to him on calls makes me better appreciate how you feel when I start my mini-TED talks)
But thatās not the only good thing thatās come from this āmoney pit gong showā
Itās shifted my perspective on my own business.
Let me be the person who helps you see the trap before you step in it so you can avoid the bad & ugly marketing folks out there.
Because (for me) itās no longer enough to just do the right thing.
I can help (& feel I should) call out the crap thatās happening & help to keep you from falling into those traps.
& to do that, I need your help.
Share your experiences with me
The good, the bad, the downright ugly
What happened vs what you were expecting?
What have you heard from others?
More importantly, if youāre in the middle of something now, let me know ASAP
Set up a call & email all any information you have that can prep me for the call so we hit the ground running.
The solar guy, never having met me in person, offered up a large generator, for free, to help address the immediate need.
Heās also stepped in to talk to the systemās manufacturer to ensure I have (or get) all the parts to get things running
& heās even bringing out spare lumber & metal to build a solar mount (albeit rustic & temporary) to address the immediate need of power (& heat)
You may not be dealing with frozen temperatures & drained batteries
But if youāve ever trusted the wrong expert, you already know this feeling all too well
So let me help you in the way Iām being helped.

Giphy
In the way Mike Holmes helps homeowners
In the way The Rainey family helps homesteaders
Weāre all here trying to do the best we can with the information we have available.
We canāt possibly know it all.
But we can share what we do know
& rescue others from the sketchy traps set by the few rotten apples
Make it a great ā scam-freeā week!
EG
The Future of Shopping? AI + Actual Humans.
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PS:
š Want to talk about getting rescued from a potentially scammy marketing situation?
Find a time that fits your schedule.
š Connect with me on LinkedIn ⦠here
PPS:
Every email is based on what you ask for ⦠the more somethingās asked for, the faster it finds its way to the top of the to-write-about pile
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