[🐝🇺] Hello World!

Hello World!

I took computer science in college.

So I wanted to be clever … my 1st newsletter starts with my 1^st computer program

Well, you know what they say about Karma …

The tech was supposed to take 30 minutes. It was almost 10 hours!

JUST to sign up & get a Welcome email.

🤬

Sharing frustration with the tech is an odd way to launch, isn’t it?

But that’s what you can expect.

Not the grumbling … the truth.

Doesn’t it feel like all anyone ever shares are the epic wins.

… how “easy” “simple” & “effective” things are.

They are.

Sometimes. Rarely.

And no one talks about what can (and often does) go wrong.

We see people having epic wins & think, “if I get a small piece of that…”

But when you look closely, they’re mostly not like us … they’re very different…

• different place in their journey

• have different responsibilities & commitments

• tried different things

• learn in different ways &/or at a different pace

The list is loooooong. (& did I mention the tech isn’t always easy or simple?!)

I’m sure as I drop un-popular opinions (or rarely spoken of back-room practices) I’ll get (more) flack & unsubscribes.

But the whole point of this is to talk about things no one’s talking about …

… to disrupt the industry - saying what others aren’t willing to say

… to play Devil’s Advocate 😈 (& I DO have devil horns I sometimes wear on calls!)

… to be a 💩 disturber

It’s a choice.

It’s taking a stand & going out on a limb.

I’m ruffling feathers

Where do you want to start? ← link to anonymous survey

• Topics or practices you don’t agree with … or seem outdated.

• Standards that should exist but don’t

• What do you do as a best practice that most in your industry don’t do?

• What misconceptions are there that just won’t go away?

How about how I’m not supposed to mention “unsubscribing” in the Welcome email?

I should be encouraging clicks & replies to “boost deliverability”.

Really? 🤨 

Legally, newsletters require an unsubscribe button.

It’s right there at the bottom of every email. 

Hopefully, it’s easy to see. (If it’s not, please let me know so I can fix it.)

The point is, don’t feel obligated to stay subscribed.

Your time is precious & you have thousands of things wanting your attention.

Choose wisely.

Along with other things you ask about & that I’ve seen, experienced & learned (or should have!) in bootstrapping my way through launching 3 successful businesses.

As for deliverability … let’s boost it with good content that engages … it doesn’t have to be a “trick”.

If I share useful information (wins & losses) in an entertaining/comfortable way so you keep reading, THAT has much better & longer impact.

Now that you know the WHAT to expect … here’s WHY …

My dad was a phenomenal musician. I called him the “Eddie Van Halen of accordions.”

The difference was, he didn’t go pro. He lacked support & know-how to try.

Instead, he settled for a “safe” job with a steady paycheck that paid the bills.

The problem was, it didn’t feed his soul.

I didn’t realize that until it was too late to help him.

He died with regrets.

But that inspired me to change how I live my life.

And I honour his memory by helping people like him … like us!

YOU started your business for a reason that’s “really important” to you.

And it’s not the money. 

There are tonnes of jobs that give you that.

My dad had one. I did too.

So … we’ll look at things like time management, marketing, earning, saving, spending … & even mindset.

Because nothing’s going to be perfect & there’s always someone (or something – hello tech!) that blocks our path.

And the solution isn’t necessarily another program, podcast, or book!

In fact, it’s probably NOT.

Until next time, May the 4^th be with you on your entrepreneurial journey.

As my Mamma Mia used to say, “You gotta keepie goie”

EG

PS: Take a minute to ask what you want answered in this 6-question survey … it’s anonymous so tell me how you REALLY feel

• Topics or practices you don’t agree with … or seem outdated.

• Standards that should exist but don’t

• What do you do as a best practice that most in your industry don’t do?

• What misconceptions are there that just won’t go away?