free should be worth paying for ... [🐝U]

Let’s talk about the freebies in your business.

Chances are you’ve heard “give away your best stuff” … or at least stuff that has value.

Why would you give away stuff you can get paid for?

It’s your first impression
& you only ever get one of those
So why not make it a great one?

That sets a standard
If your free stuff is better than someone else’s paid stuff, potential clients wonder,
“if this is free … how much better is the paid stuff?”

All that value builds trust
Something you need before anyone gives you money
So it’s also making “selling” a lot easier

That all sounds good … but you’re thinking …

“if I give away too much, they won’t need to buy from me”
or
“I spent a lot of time & money learning this. I should get paid for it”
or
“big-name creators can afford to give value away but I can’t”

I thought all the same things (& more) when I got started.
& I still have some of those objections living rent-free in my brain

Here’s some real-world examples of what that looks like …

From one extreme… “everything”

Alex Hormozi’s next book launch (#3 in his $100M book series) called $100M Money Models happens August 16th
& it’s safe to say he’s throwing everything & the kitchen sink at his freebies

A webinar for the $100M Money Models includes training on the models & when you attend live, there’s also access to a “special project” he’s been working on for 4 years

Given his other books brought in over 1 Million people signing up

So what is a money model & why should you care?

A money model gets more customers to spend more money, faster, again & again.
A money model is what takes you from struggling to scaling.

& if you don’t have many clients…yet

You can catch up on the other books ($100M Offers & $100M Leads) … also free:
- listen to the book through The Game podcast (you gotta dig a bit through your platform of choice)
- watch the video training on Acquisition.com (no email opt-in)

Why would he do all that for free?

You are not Alex’s ideal client … not yet anyway.
& he’s pretty transparent about it.

He shares all this information with you, hoping you'll implement & scale to where you are his ideal client so you can pay him!

& by helping you achieve your future goals, he’s also showing his ideal client what he can do for them today.

on the other “bare bones” extreme …

The team at The 1440 have a world’s worth of news every day to sift through & strip off opinion so it’s just the facts.

There’s no paid option
& there’s no “up-sell” into something else

They’re spending a lot of time & money learning the facts.

How do they make their money?

Like the “old-school” newspapers, they include ads.
But these ads promote companies on brand
It’s not just about “how much can I get for the space”

Your free stuff worth paying for isn’t going to be the extremes. It’s going to fall somewhere in the middle … for now.

Because that 3rd objection …
“big-name creators can afford to give value away but I can’t”

is one of the most valid.

They have teams, bigger bank accounts, & a stock pile of examples as they grew.

You’re just getting started in comparison
& you feel like you’re competing with something they didn’t have to …

Everyone’s talking about how AI makes all this easier so they don’t need me, right?

Bottom line … AI is a tool.

& if you’ve spent any time talking to me, you’ve probably heard me go off on a mini-TEDx Talk on “the tech needs to be last, never first”

You need that strategy in place.
& there needs to be a plan
Then you choose the best tech option to make things more effective & efficient.

Knowing how & when to use it makes things easier.
AI isn’t going to replace you.
It’s going to help you.

TL;DR

Your free stuff should be worth paying for because:
- It’s your first impression that sets a standard
- & all that value builds trust so it’s also making “selling” a lot easier

But your mind’s racing with objections like:
1. “if I give away too much, they won’t need to buy from me”
2. “I spent a lot of time & money learning this. I should get paid for it”
3. “big-name creators can afford to give value away but I can’t”

Alex Hormozi is a great example of the good that comes from giving “too much” away
Here’s the link to register & see it in action with his $100M Money Models book launch August 16th
& you have time to catch up on the other 2 books ($100M Offers & $100M Leads) also free (& no opt-in needed) through his website Acquisition.com 

You don’t need to “give it all away”
& you don’t need to “know it all”
But knowing enough about which tech tool to use & when helps you create more value through your “freebies”.

You can help your audience by being just 1 step ahead of where they are now.
& even if you’re at the same place, you can still help by being objective & freeing up their time so they can work ON the business instead of IN it.

Do you feel a bit better about “giving away your best stuff”?
Has this given you ideas on what you can do to give value, show your expertise, & make “selling” easier?

Make it a great “value-filled“ week!
EG

PS:
📣 Tell me what you want to read about … here
🔗 If we’re not already, connect with me on LinkedIn … here

📈 Want to talk about how to add value to your free stuff to build authority & close more sales?
Find a time that fits your schedule.