[🐝🇺] Banishing "bro-marketing"

Your survey response was loud & clear:

High on the list …

You're tired of “Bro” marketing.

👉 Sports analogies
👉 Money as the only measure of success
👉 Lack of transparency
👉 Over-hyped results

& we’re all tired of each “thing” being the (insert absolute adjective here)?

Seriously, they can’t ALL be the best, fastest-growing, easiest, trendiest, hottest, biggest, money-making whatever…

As much as we hate it, it seems like it’s everywhere & there’s no escaping it …
At least it feels that way when it comes to “bros” doing the bro-marketing.
& you know what really pisses me off?

It’s not just the dudes doing it!

There are aggressive, exaggerated extremes, & manipulative stuff I’ve seen coming from women & women-led businesses, too.

It even unconsciously oozes out of my fingertips when I write.
(I’m embarrassed to admit the # of edits needed to scrub it out … did I miss 1 - or 10? 🤦)

I can’t even blame binge-watching Season 6 of The Handmaid’s Tale.

It’s not just on the selling side of things.
It’s the same for the “mansplaining”!
I see too many women repeating the mansplaining of what they hear from male family & friends.
It’s not just the older generation!
So, this “bro” thing isn’t a gender problem.

It’s a “can we all stop being hypey & scammy?” thing.

It’s exhausting.

But we can do something about it.

Luckily, I know someone who’s actually doing something about it.
She not only broke free of the bro-marketing, I think she’s leading a movement against it.

Her name’s Lorrie Morgan (not the singer. This Lorrie is more interesting😉)

I discovered her outgoing personality & brilliant writing years ago while working for a collective that supported female entrepreneurs.

& about a year ago, Lorrie started launching anti-bro-speak training. 

OK, technically, it’s how to write (& sell) to women.
But to me, it’s the same thing.

I recommend Lorrie’s programs EVERY time someone has issues with “bro-marketing” & mansplaining … starting with this.

Learn how to Turn Women Into Buyers … without alienating the guys “bros” … for free.

Lesson 1 kicks off with … “The Bro Marketing Conundrum”

I took the course when Lorrie first launched it a little over a year ago. I loved it so much, I have it bookmarked & reference it to help stop my “oozing”

Yes, it’s free, but here’s the fine print.

Fine Print #1 
Turn Women Into Buyers is a lead magnet
(you’re included on Lorrie’s email list, which you can unsubscribe from anytime.)
Fair?

Fine Print #2
Regular lead magnets clog up your inbox & never get opened. This is “use it or lose it”.
That’s not a gimmick. There’s a reason behind it.
If you don’t take it, it can’t help you.

This drips out in small, bite-sized bits … over 3 days
It’s only about 1 hour-ish … over 3 days!

Finish it, keep it.
Don’t finish? It self-destructs. 😉
You also get reminders encouraging you to keep going if “life happens” & get distracted.

Make sense?

Fine Print #3 
I asked Lorrie for an affiliate link. That usually means a % of the sale … but since it’s $0 you can do the math on how much I’m earning 😉

Tracking what you find helpful gets you more helpful stuff. It may be from Lorrie, or other courses, books, podcasts, etc. (they won’t all be free, but I’ll always look for those first)

That’s my long-winded, babbling brook kinda way to say:
The anti-bro-marketing movement shows you how to write to women.

👉 Join the anti-bro-speak movement with Lorrie’s free mini-course

TL; DR ?

You don’t need:

🚫 to write like a hype machine to sell
🚫 sports analogies … to hit a home run with marketing 😉
🚫  fake countdown timers & sales

Forget about the fake FOMO (Fear of Missing Out)

And you definitely don’t need to pretend you’re someone you’re not.

What you do need is messaging that:
✅ Connects like a conversation
✅ Speaks to what your people care about
✅ Builds trust without manipulation
✅ & feels good to write (because it’s true)

It’s short, it’s clear, & it teaches you how to:
 🛑 Stop using manipulative tactics
✍️ Write in a way that feels good — to everyone
🤯 Understand how to get to yes (without tricking them)

❌ No fake urgency.
❌ No “trending trick” nonsense.

Just real talk & practical help that connects & converts.

👉 Get that through this free mini-course

Can you find other programs, blogs, podcasts, etc on beating bro-marketing?
Of course you can.

But I’ve seen no one else break things down in a way that makes sense, is useful, & doesn’t seem like AI spit it out without a human fact-checking & proofreading it.

You deserve a successful business that makes you feel good.
& your audience deserves better than mansplaining bro-marketing.

Let’s trample the bro-marketing trend together.

BTW, your survey responses (& writing this email) reminded me I need to do a better job of calling out & cutting back on bro-marketing that sneaks into my world.

Thanks for that!

Make it a great week!
EG

PS:
This email took a hard turn somewhere between pop culture & family politics. If you made it this far, thanks for sticking with me. Reply & let me know if you’re OK - or not! - with the occasional mini TEDx talk style rant.

PPS:
📣 Tell me what you want to read about … here
🔗 Connect with me on LinkedIn … here
👋 Invite others ready to be authentic, transparent, & sometimes disruptive … with this link

📈 Want to talk about better marketing results for your business by being yourself?
Find a time that fits your schedule.